OUR SELECTION OF #IPNEWS AND ARTICLES OF THE WEEK

1. Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia, Pattie Gonia, and the Limits of Values-Based Branding 

2. From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy

Inside Tiffany & Co.'s Bird on a Rock Strategy 

3. When Trade Secret Claims Become Non-Competes by Another Name

When Trade Secret Claims Become Non-Competes by Another Name

4. Exclusive: Goodbye QBPC, welcome back GBPF

Exclusive: Goodbye QBPC, welcome back GBPF  - WTR

5. Bacardi loses Fourth Circuit appeal in decades-long HAVANA CLUB fight

Bacardi loses Fourth Circuit appeal in decades-long HAVANA CLUB fight - WTR

6. They picked the wrong artist’: how a Dallas mural cover-up led to a $25m lawsuit against Fifa

‘They picked the wrong artist’: how a Dallas mural cover-up led to a $25m lawsuit against Fifa

7. Key Takeaways on Induced Patent Infringement After Supreme Court Decision in Hikma v. Amarin

Key Takeaways on Induced Patent Infringement After Supreme Court Decision in Hikma v. Amarin | Baker Donelson - JDSupra

8. Unboxing Tetra Pak: General Court declares iconic carton shape invalid

Unboxing Tetra Pak: General Court declares iconic carton shape invalid - The IPKat

9. Unauthorised fashion upcycling held unlawful by French first instance court

Unauthorised fashion upcycling held unlawful by French first instance court - The IPKat

10. Nvidia Seeks To Toss 3D Artist's 'Copycat' Copyright AI Suit

Nvidia Seeks To Toss 3D Artist's 'Copycat' Copyright AI Suit - Law360