OUR SELECTION OF #IPNEWS AND ARTICLES OF THE WEEK

1. Asiago consortium defeats US cheese product, creating “path” for GI enforcement abroad

https://www.worldtrademarkreview.com/article/asiago-consortium-defeats-us-cheese-product-creating-path-gi-enforcement-abroad

2. Google, Amazon Copyright Rulings Put Platform Liability in Focus

https://www.thefashionlaw.com/google-amazon-copyright-rulings-put-platform-liability-in-focus/

3. An ‘ordinary’ copyright case on the limits of fair use for non-generative AI-powered search engines https://ipkitten.blogspot.com/2026/10/an-ordinary-copyright-case-on-limits-of.html
4. The Victoria’s Secret Angels Are Back – But What Are Their Wings Worth?

https://www.thefashionlaw.com/inside-the-victorias-secret-angel-contract-what-changed-when-the-wings-came-back/

5. Protecting what matters: aligning IP strategy with brand value in beverages

https://www.worldtrademarkreview.com/article/protecting-what-matters-aligning-ip-strategy-brand-value-in-beverages

6. AI in the patent industry: Instant coffee Copilot

https://ipkitten.blogspot.com/2026/10/ai-in-patent-industry-instant-coffee.html

7. Disney suffers injunction losses, faces new suits from Ericsson at UPC and Brazilian courts

https://www.iam-media.com/article/disney-suffers-injunction-losses-faces-new-suits-ericsson-upc-and-brazilian-courts

8. Trade secrets are everyone’s business

https://www.iam-media.com/index.php/trade-secrets/article/trade-secrets-are-everyones-business

9. Tech firms should pay the creators whose work they use

https://www.theguardian.com/technology/2026/oct/25/tech-firms-should-pay-the-creators-whose-work-they-use

10. OpenAI accuses employee who left for Apple of leaking plans for unreleased device

https://www.theguardian.com/technology/2026/oct/14/openai-apple-employee-leak-lawsuit